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‘Bros’ Director Blasts Audiences for Film’s Box Office Failure

Nicholas Stoller: 'It's almost like people don’t know what’s good for them'

If anyone could bring comedy back to the cineplex, it’s Nicholas Stoller.

The writer/director previously delivered hits like “Forgetting Sarah Marshall,” “Get Him to the Greek,” “The Muppets” and “Neighbors.”

Now, with theatrical comedies on life support, Stoller is back with “Bros.” The gay rom-com follows two stubbornly single souls (Billy Eichner, Luke Macfarlane) who fall in love despite themselves.

And audiences are staying far, far away from the film.

The film infamously earned $4.8 million on its opening weekend, a far cry from its $22 million budget and reported $30-40 million marketing costs.

Billy Eichner Decries Homophobia After Dismal 'Bros' Box Office Opening | THR News

Hollywood news outlets have been wringing their hands over the film’s failure since last weekend. Now, the far-Left Hollywood reporter is asking Stoller and “Bros” co-star Guy Branum what explains the box office results.

Branum claims his marketing ideas were roundly rejected by Universal, the studio behind the film. Stoller struggles to process the movie’s commercial misfire, citing critical raves for the film (89 percent “fresh” at Rotten Tomatoes) and positive test screenings.

Bros | Official Trailer [HD]

Eichner blamed the straight community for ignoring his film (he co-wrote the screenplay with Stoller). Stoller confirms Eichner’s comments, citing data privy to Universal. The dismal numbers still show most gay Americans chose other movie options last weekend.

The director trotted out other reasons for the film’s failure, including his assertion that Hollywood has “trained” audiences not to see comedy in theaters.

That’s certainly not true of the pre-woke era. Comedies routinely crashed the $100 million mark at the U.S. box office. Think:

  • Bridesmaids” ($169 million)
  • The Hangover 1, 2 and 3” ($277 million, $254 million, $112 million, respectively)
  • Step Brothers” ($100 million)
  • Ted” ($218 million)
  • 22 Jump Street” ($191 million)
  • Neighbors” ($150 million)
  • Pitch Perfect 2 and 3” ($184 million, $104 million, respectively)

Stoller partially blames audiences for not seeking his film out.

“It is very strange just because the movie is so much fun. And as someone who makes comedies for movie theaters — or did until, I guess, this weekend — I love seeing comedies in movie theaters, and people do. It’s almost like people don’t know what’s good for them. [emphasis added]”

Stoller turned his wannabe franchise “Neighbors” into a woke affair, hiring two female screenwriters to bolster its feminist bona fides. That sequel, “Neighbors 2: Sorority Rising,” made $95 million less than its predecessor, killing the franchise in the process.

What the “Bros” director doesn’t realize is how the culture is to blame for “Bros” failure. Big screen comedies can no longer entertain like they once did. Even tepid fare like “Snatched” and “Get Hard” endure withering reviews for being “problematic.”

That mindset handcuffs artists, reducing the jokes they can tell in the process. Even far-Left comics like “Desus & Mero” self-censor for fear of Cancel Culture fallout.

It’s also why “Hangover” director Todd Phillips left the genre to direct 2019’s “Joker.”

Todd Phillips Says "Woke Culture" Drove Him from Comedy to Joker - Movie Talk

Stoller ignores how too many Hollywood stars alienate potential audiences. Eichner is a prime example, using his Twitter account and public appearances to excoriate anyone with whom he disagrees on politics.

Plus, audiences are exhausted by the Left’s weaponizing culture in every forum possible. That “Bros” trailer suggests the film is more of the same, mocking straight people, extolling an LGBTQ+ museum subplot and proudly sharing characters engaged in a “throuple.”

The “Bros” director’s comic timing remains on-point throughout his new film. He might want to step outside his Hollywood bubble, though, to understand why so many Americans, both straight and gay, didn’t line up to see “Bros.”


        1. Considering the point of a trailer is to convince audiences to see a movie, if the trailer for a comedy is not funny, then it’s perfectly safe to assume the movie isn’t either. The jokes in the trailer ranged from flat to needlessly insulting, so what reason does anyone have to think the movie will be any better? Given the dismal box office performance across all audience segments, including it’s supposed core audience, I’d say that assumption is born out.

        2. A trailer is meant to give a glimpse and interest someone. If it cant do that then why bother with the rest. Surprised you didnt know the point if a trailer….

      1. You haven’t seen the movie, but it’s horribly unfunny? Critic’s praise it but it’s horribly unfunny? Stfu and get off the internet.

        1. Critics rate by a set of criteriam not the same way a casual viewer does. Hence the MANG movies with high critic and low viewer ratings and vice versa. Stfu and get off of everything. Your opinion is yours and yours alone. Not everyone has to and evidently does not, agree

        2. If a critic was to give it a bc review the alphabet mafia would attack them as homophobic. Of course they gave it good reviews so as to appease the alt left

        3. Critics praised LaLaLand too. That was garbage put to film. Do you think woke critics opinions reflect those of regular folks?

        4. The only reason critics praised it is because it was LGBTQ IA plus. I mean literally recently a transwoman was on a talent show is she’s also deaf and mute and tried singing Whitney Houston and sounded like a monster and she still got applause. Basically how you cheer on kids in theater or sports even though they’re terrible

      2. We can apply a Yogi Berra comment when he was asked about poor fan turn out at baseball games. “If people aren’t coming to the show, who’s going to stop them.”

  1. Billy Eichner is a thoroughly annoying and unfunny person. I don’t care what movie he does. I’m not watching it.

    1. Truth! My introduction to Billy Eichner was him yelling on the street on TV yelling yelling yelling! Does he honestly think that just because he’s gay everyone Has to like him or Approve of his movie. You’re not getting a free pass for me especially if your movie doesn’t appeal to me! i’m not homophobic I just have good taste!

        1. Good for you. You’re the audience to which the movie was targeted. However, I have a few gay and lesbian friends, and they either have no interest or didn’t like it.

          When a movie is designed to appeal to 3-4% of the population, what did producers think would happen?!?

        2. I’m a gay man too. It has some funny moments but overall I wouldn’t recommend it. Eichner’s character and his take on gay men kind’a turned me off.

    1. That is just homophobic in a Big Way. So you could watch Billy Crystal and Meg Ryan fall in love but you can’t stomach 2 men falling in love. Love is Love.

      1. Wrong…two gay men may not enjoy seeing a male and a female kiss…does that make them hetrophobic…we like what we like. Stop taking everything personal

      2. Feel free to jump up and down and cry “homophobe!” at all who just aren’t into watching two men grope each other. Too bad. Judging by the box office results, perhaps more than a few others feel the same way. Bummer.

      3. It’s not necessarily the love and romance. There’s just too much sex in the movie. I wouldn’t want to watch a movie scene where two gays are having sex just like how a gay person would be disinterested/uncomfortable watching a scene where straight people are having sex. My friend is straight but even she sometimes gets uncomfortable seeing nudity in films. It’s ok for gays to have sex but that doesn’t mean I want to see it.

      4. I could watch Robin Williams in Bird Cage, no problem. I could watch Tom Hanks in Philadelphia, no problem. I could watch Matthew McConaughey in Dallas Buyers Club, no problem.

        Billy Eichner is not funny and is actually quite grating. On top of that, the trailer was unfunny.

  2. I find effeminate men naturally funny. Their mannerisms and behavior make me laugh, but I’m not going to go out and pay for that entertainment, especially when it bashes normal people. What the hell did this idiot expect?

    1. Notwithstanding everyone saying they aren’t a homophobe there are a lot of homophobes commenting. One comment was that the movie “bashes” “normal” people . This implies that gays are abnorma. Another comment was that if watching gay sex would make him “vomit.”
      Sounds a lot like homophobia to me.

      1. Ok, I am gay, but I agree with almost everything said about this movie. Am I homophobic? I was one of the unfortunate few that saw this colonoscopy of a movie in the theater. It was just bad. It wasn’t funny, it wasn’t even clever. It was an hour and a half long virtue signal. Pedantic. Contrived. Not at all funny.
        Either way, I haven’t read a single homophobic comment on here. Not one. That usage of the word “normal” simply points to the majority. It was not a statement that suggested being gay was abnormal. If there are two ways that I can get to work, and I typically choose one over the other, that is the normal route. It doesn’t make the other one “abnormal”. I will admit that “vomiting” is a bit extreme, probably hyperbolic, but who cares? People don’t have to like watching me kiss my boyfriend. I don’t like watching straight couples kiss, either.
        A word of advice for young people: stop finding reasons to be offended. I grew up in the 80s and 90s, so I faced actual adversity. Not like kids today, who fall to pieces any time they are “triggered”. I used to be called a fag or a queer and then get beat up. We did not have a word for being highly offended by petty transgressions. I am not thrilled with the way I am represented by this new community, the LGBTQ+ thought police. You shouldn’t be either. And you should think for yourself. Just because a gay man makes a movie about gay men, doesn’t mean you can’t be critical of it, or expect it to actually be funny. Not enjoying the movie, does not make someone homophobic. Even if the movie wasn’t condescending and rhetorical, and was actually funny, it still would not be incumbent on people to like it or want to see it.

  3. I’m an ally to LGBTQ, but they’re handling this whole thing poorly. I didn’t go bc I don’t care for rom coms in theaters. I’ll watch them at home. I don’t feel I should be guilted into watching a floundering genre, which is much to do with its failure than the content.

    1. Came here to say this.

      I love Billy Eichner and I am obsessed wotn Billy on the Street. I think he’s super fun to watch and I also watched his other show (and liked it).
      However: 1) I have NEVER seen a trailer for this film, even though I know it exists because of Twitter, etc. 2) I haven’t had a desire to see ANY movie in a theater lately (post pandemic. And 3) because Billy and his director have been on FULL BLAST blaming everyone for not seeing it! This reeks of desperation, and it’s gross. Maybe spend more money on marketing, I don’t know.

  4. Nope. Nope. Nope. Watched the trailer. That’s not funny. Eichner’s not funny in ANYTHING. He’s worse than Will Farrell. This isn’t a romcom, it looks like a horrible parody of the lgbt+ ad infinitum lifestyles. Why drop $100 on tickets and snack bar to see this when I can go bar hopping in WEHO any night of the night of the week and catch the same thing?

    1. Our theater on suburban Long
      Island was as empty as has been reported. Guess what? It was boring. It gave me a headache. My husband said that if he wanted to watch a self hating gay Jew scream for two hours, he could have stayed home.

      1. I watched in suburban long island too. My theater wasn’t empty but it was quiet. The movie wasn’t bad but I don’t know that is watch it again. Your husband’s comments were funny and accurate though.

  5. Everyone knew this was going to flop. It only got made so that the guys at the studio could brag about their woke bonafidea at the next abortion fundraiser.

    What’s next, a comedy about transexual pedophiles?

  6. So, I never heard of this movie because there was no marketing, but I am a homophobe for not watching it? Well I am certainly not watching it now.

    1. Would you be surprised to learn they apparently spent 30-million on marketing? I remember seeing commercials for it, but as the premier date approached, nada. I have a feeling they new it was a sinking ship weeks before the preview and just decided to eat it.

  7. Homophobia does not mean one is afraid of homosexuals, it means they are DISGUSTED by them. I wouldn’t pay to see it on the screen.

  8. People have been threatened to be tolerant of lifestyles they believe are inappropriate, but to now call out people for not spending their time and income to watch something like this is asking for trouble. Seeing 2 guys going down on another guy isn’t most people’s idea of a romantic movie.

    1. I agree. It’s not really a “romantic movie”. It’s almost straight GAY PORN. I’m surprised it was released at movie theaters. If this is truly a gay man’s lifestyle, I would invest in TROJAN!

  9. What too many gays fail to acknowledge is straight people do not find graphic male sex scenes entertaining. Quite the opposite. Call it Ryan Murphy syndrome. Learn the hard way. Excuse the pun. Now that IS funny.

    1. And the millions of gay people maybe don’t like seeing male /female sex in films either, thou that’s whats been presented most of our lives, I saw the film, i enjoyed it.. but some of the scenes are real-ish for some of our conunity , straight people have 3 ways too lol..

  10. Given this “site” caters to “The Right,” which claims to hate everything “HOLLYWOOD” and then some, not much hope for this “article,” or anyone on this “site,” but it is pretty obvious that a “romantic comedy” is not a money maker anymore (barely was before) as they are traditionally for straight white women, and releasing it right before Halloween when people expect to see horror movies like Smile didn’t seem to be the best studio decision. The marketing should have also been more savvy to attract a wider audience (the line about “remember straight people” is pretty cringe) and they also didn’t seem to understand that while Billy Eichner does have a few fans, he is very divisive and a lot of people refuse to see anything he’s involved in. It probably would have done much better with an early May release with better marketing, downplaying Eichner and upselling the comedy of it, to make it seem more slapstick like Stiller’s previous movies.

    1. Odd since there are comments from people who are gay and also supporters of lbqtvabc123 that also bash the movie and director… hmmmm

    1. Well I saw Bro and Smile and I didn’t care for either one. So I am going today to see Black Adam…I NEVER go wrong with Dewayne Johnson!! Hubba hubba

  11. These backward replies are say a lot about where we are in this country. This film unfortunately believed we were more evolved. Sad.

    1. You realize that gay folks didn’t go see it either?? But sure, it’s everyone else’s fault for not wanting to see a gay orgie on the big screen. How much do we need to flagellate ourselves to be “evolved”? Even better question – DID YOU PAY TO SEE IT IN THEATERS ON OPENING WEEKEND? Yeah, didn’t think so.

    2. OR the film is made by and for sodomites and there is no reason for any NORMAL person to see it! Since nothing can come from male homosexuality OTHER THAN BROWN STAINED SHEETS, most normal people don’t want to see it even if they “tolerate” it theoretically.

    3. Hahaha I’m surprised your comment even got through, these right-wing snowflakes have to approve everything that gets posted. Classic.

    4. Ironic comment, considering that evolution requires heterosexuality for reproduction and advancement of the species.

  12. The age old adage… Go woke, go broke.

    A movie so backwards, even hays don’t watch it.

    So gay people are homophobic for not watching it?

  13. lol! Great strategy. When you make a crappy film that bombs, blame the public. What a friggin’ self-centered baby.

  14. OR we simply DON’T WANT TO SEE MALE GAY CRAP BECAUSE WE FIND IT DISGUSTING. We are not “afraid” of it. We do not need to be “educated” about it. WE ARE DISGUSTED BY IT AND BILLY EICHNER . Period.

    1. Keith you sure have invested an inordinate amount of time and energy with your handful of comments. That speaks volumes to those who understand psychology.

  15. I’m gay, and I refused to go see BROS. Eichner is so annoying even when he isn’t talking politics, and since he drags politics into everything he talks about now he is just an insufferable woke scold. Woke isn’t funny, and Hollywood now drips with hypocrisy and narcissism, so I mostly avoid it. And I’m still gay.

    1. I agree 100% percent! I specifically stayed away because every time I see Eichner I am reminded of his constant berating of anyone who doesn’t think just like him which includes myself and most of my gay and straight friends.

    2. PREACH ON! Let me add he isn’t easy on the eyes either. They should have made LUKE the main guy! I would like to make him UN-GAY for a day! WOW! He is a beautiful man!

  16. I just love seeing this ilk continuing to cry “WAAH wOkE!” whenever they have to be reminded non-straight/white/men/Christians have the audacity to exist. Oh and “aGeNdA”. “Cuz if we say a word that has negative connotations like AgEnDa it’ll convince the dummies that it’s bad”. This free speech. I’m not so sure lmao

    1. Uhmmm what? Nobody cares about your audacity to live, they really don’t. We care about you tea VC int it to our children, and your constant, ever evolving list of demands that need to be met, and when they are, it’s never enough. You want to see somewhere where they don’t tolerate your right to exist, try China, Russia, any Muslim country, but it ain’t the white man. And by the way your response, is the EXACT reason people don’t accept the force it down your throat until you agree with it approach. You’re pompous, arrogant, entitled, and whiney. Average, every day Americans, regardless of background, do not want to watch stuff like this. I’m not offended by two or three men being gay, it just doesn’t appeal to me, so why would I watch it? To be lectured at and told I’m the problem? Yeah, no thanks.

  17. I just watched this trailer. It was cringe inducing and I was way grossed out. Sorry I will never evolve as I still have a disgusted face on.

  18. It’s a rom com put out when people want to see horror movies because of Halloween. It was set up to fail by the studio. It would be the same if you put a horror movie out just before feb 14. It needed to be released because it was in the contract.

  19. Billy Eichner is upset because the heterosexual world is not embracing his unfunny movie….Well, he has filled the movie with 2 hours of every gay stereotype there is, affirming the straight world on how gay people live….I am a 67 year old gay man and I just sat there and wondered if we are really as desperate and shallow as Billy has painted us….plus the fact that the movie is just not that good…me and my partner chuckled in a few spots, and possibly teary eyed at the end, overall just thought it was boring.

  20. Eichner’s sophomoric, creepy double entendre comments while on the Steven Colbert Show to promote the film were and embarrassment.

  21. This article is ridiculous. The failure of box office comedies on the last few years has everything to do with streaming and nothing to do with being “woke.” What a bunch of idiots.

    1. The most recent example they could come up with was a sequel from 5 years ago, most of them much older. I guess since they don’t believe in the pandemic they don’t know it’s affected the movie business.

      1. Spiderman made over a billion dollars post pandemic.

        You have to make a film people want to pay to go see.

        Why so angry at those pointing out why this movie failed?

    2. It has nothing to do with streaming and everything to do with woke liberalism criticizing every comedy that doesn’t curtail its plot to the agenda. No one can do a theater worthy comedy anymore for fear if being canceled.

      People want to go to theaters to be entertained, not preached to.

  22. call me names….. don’t care ….. am not about to go watch some $3 floating around the screen ……. PASS

  23. An 89% on rotten tomatoes means nothing. I remember Booksmart getting rave reviews, and I was excited to see it, as it was billed as a coming of age buddy comedy akin to Superbad. It stunk. The lesser reviewed movie Good Boys, that released around the same time, was much better.

    Just because it reviewed good, does not mean it was good. A lot of times reviewers love the message or story of a comedy despite the comedy having surprisingly few comedic moments. This looks like one of those times. Fool me once, shame on you. Fool me twice…

  24. The subject matter isn’t my cup of tea. It never has been. Not before so-called Woke Culture, not during so-called Woke Culture, and long after so-called Woke Culture and it’s participants are dead and destroyed, will it ever. Hollywood will never brain wash us all to their nonsense. And this Eichner guy? The pouting, screaming, whining, gay crybaby? Perfect spokesman for a failed premise. Hollywood: Get the hint.

  25. This writer got damn near all of the cliched buzzwords into the article to distract from the fact that numbers show that straight audiences didn’t show up. Calling something “woke” anytime straight white men aren’t the center of attention? Check. Writing about the lefts so called weaponizing of culture? Check? Cancel culture. Check.

  26. Hi to all the commentors and readers. Look, lets square this away. I saw Bros. on opening weekend. I am gay and love movies. This film was extremely

    The first hour was eichner whining about how the world is so tough. The trailer made it look great. But…it was bad stuff. The last minute of the film was like it was just starting to go somewhere. Very strange.

    Bros. is no bridesmaides! It could have been great. If you havent seen bridesmaides, go see that…it is a great movie!

    Bros. is 0 out 5 Brians.

    One more thing. Billy Eichner complains inside Bros. and outside Bros. about everything. No dude…your sucky movie has nothing to do with homo phobia. Just because people dont like it doesnt mean they are discrimating.

    The ultimate gay romance for me will always be brokeback mountain. Its not a rom com but I like it. I lived that movie!

    Anyways, Billy, lay off the straight people. Keep your angst to yourself Bro. ❤️

  27. Society survives because of heterosexual coupling. The collective roots for the attractive male and attractive female to “get together “ and have babies. Basic instinct

  28. I don’t think anyone can criticize it if they haven’t seen it. If rom-coms aren’t your favorite genre, that’s fine. But I enjoyed seeing a romance between two men-something rarely seen on screen. As this movie was marketed for gay people, the question should be why they aren’t supporting this movie.

    1. Maybe because theyre not interested in a person like Billy whose claim to fame is being a mean gay guy who demeans people from parts of the country he doesn’t like.

      Maybe he’s not attractive enough for a rom com.

  29. Let’s update the numbers to October 9. From boxofficemojo: 3356 theaters, $8,894,410 or $265 per theater per day. Theaters don’t stay in business with those kind of numbers. Guess Americans might know what’s good for them. Or they think putting increasingly expensive food on the table is more important in their lives.

  30. The actor who played in this movie seems to run along the entitled lines of Nancy Pelosi, thinking comments or tweets that he made will not have a pushback. I have not seen the movie, but if it does well on streaming, let it. They should really be allowed to face the consequences of poor timing and the things they say. Movies are not so enjoyable it is so chock full of bratty, entitled characters who undergo no journey that shapes them and makes them a better person with difficult odds.

  31. QUICK NOTE from the Editor: I try hard to have everyone express their views on HiT. I edit out profanity as much as possible. If you call someone racist, etc. I will likely remove that, too, unless you can cogently back up your point. No homophobia, either. Not acceptable. I love all the conversation here, and I appreciate the passion. Let’s be as civil as possible, though. Please.

  32. I am gay and honestly fell asleep. Ha ha Billy is funny in small amounts. Like irritating gay guy on the street.
    His humour does not carry in full length film. I feel bad that it flopped but he also over exaggerated the gay sex lifestyle. There are a few that my subscribe but on the entirety that is the minority. It is treated casually but not as casual as depicted. He is just adding to the stereotype and not doing the gays any favors.

  33. The little bits I got from Billy from his street thing and on parks and rec, I thought he was cool, ok. But I think he overplayed his shtick.

  34. I’ll state the obvious… What do you expect when the premise of your movie adheres to less than 5% of the entire population? Your target audience makes up LESS than a few percents of your average viewership. You make content that even FEWER than that actually wants to see (I have not heard of too many LGBT advocates actually ASKING, much less BEGGING for a homosexual comedy). You set yourself up for an abysmal opening from the get-go.

    The idiotic part is when you try to blame the nonexistent audience for a poor performance. That sort of lack of logic is exactly why this director has fallen off. Neighbors was genuinely funny for the large majority of the film. This wasn’t. This movie showcased how out of touch he is with not just film making, but comedy in general. It has nothing to do with the audience. Like, Sonic was a hit BECAUSE the studio sided with the audience. How do you expect to get good numbers if you’re insulting your audience.

    And speaking of insulting the audience, remember what I said about 5% of the population? Yeah that means conversely there is greater than 90% chance that it’ll be a straight person who watches this film. Guess what this film does? Every other joke is literally an insult to straight people. (Sorry to admit) I watched this film specifically to see why it did so bad, and yeah… Not only is it pandering to the smallest audience, but it HEAVILY leans into near-propaganda type commentary. It’s less of a comedy and more of a opinion piece on why straight couples suck and why society sucks because everyone isn’t gay. From brown-nosing every liberal agenda, to straight up demonizing heterosexuals, this film just sucks.

    I won’t even get to criticizing the story… Because there wasn’t any good story, dialogue, build up, etc.

    In short, this movie, from advertising to production to performance, fails. It was an “ok” movie (I mean hey, critics love it), but at the end of the day, most people just don’t want to sit through a movie to have gay porn shoved down their eye holes every 20 minutes.

  35. Of all the articles I’ve read speculating on why “Bros” is such a flop, this is the only one which comes close to getting it. Eichner wrings his hands, bewildered about how a movie receiving wonderful, rave reviews on Rotten Tomatoes and elsewhere is just being ignored by most everyone else. What he doesn’t seem to understand is that he, most movie reviewers, and Hollywood all reside in their own little bubble. And any reviewer who didn’t toe the line would be instantly ostracized and excoriated as “homophobic”, as Eichner himself has demonstrated. Writer Christian Toto summed it up succinctly when he said “audiences are exhausted by the Left’s weaponizing culture in every forum possible”. Bingo.

  36. I don’t think this film is well understood and it will take many years for it to be appreciated. I went to see it right away. We are currently experiencing a backlash against gay people inspired by the orange man. Once again people are disgusted when they think of two men together. Well how about this. Why don’t you straight people stay out of our gay clubs then. Get the hell out. You’re always there. And get out of the cities that we made beautiful. Don’t live in your boring suburbs. We don’t need you looking at our art and living in our spaces. You ruin everything. We’re just fine without you. We’re better without you. Keep your women out of our gay clubs. They’re always in there because they can’t stand you. I’m sick of it.

    1. Billy, is this you?

      So you’re telling straight people to make little use of you because they didn’t watch this crappy movie?

      Brokeback Mountain made 171 million dollars. You aren’t experiencing a backlash because of the orange man. You’re experiencing backlash because you label people bigots because they don’t support wveryhting that you do.

      You try to force people into your ideology in the name of who you sleep with and no one cares.

      You’re just like Billy. You think you’re owed something because you’re gay. I have news for you…YOU’RE NOT SPECIAL NECAIS YOU SLEEP WITH MEN.

      You don’t own cities. And with crime skyrocketing, you can have them.

      No one will care about this movie years later. It wasn’t groundbreaking and not even gay people wanted to see it.

  37. Terrific — another pompous, entitled left-wing Hollywood a**hole excoriating the audience for not being smart enough to see that his work is brilliant.

    The open market has a wonderful way of sorting out what’s good and what isn’t. Look, you produced a giant, unfunny, unrelatable stink bomb of a movie that didn’t appeal to a mass audience, and apparently those who did see it thought it sucked. Regardless of whether or not you think you have some sort of message that people who “don’t know what’s good for them” need to consume, the fact is you were ignored. First, make a movie that people will actually want to see. Second, enough already with the pretentious moralizing, politics and condescension — people at this point are beyond fatigued and resent you arrogant Hollywood types and the crapola content that you push as entertainment. Frankly, I’m delighted this movie tanked.

  38. This movie was going to fail all along. 1) The intended audience makes up a small percentage of the population. The marketing also wasn’t done correctly 2) Lack of star power and recognizable faces. It might not have been as bad with at least one or two familiar names in the cast. They don’t have to be A-list. The only name I recognized in the cast is Bowen Yang from SNL but I don’t watch it that often 3) They chose a bad time to release the film this close to Halloween especially with films like Hocus Pocus 2, Hellraiser, and Halloween Ends coming out. October also usually but not always tends to be one of the worst months at the box office. An August or early September release date would have been better. 4) One of the biggest factors is declining movie sales during the pandemic. The movie should have been released immediately to streaming or had a limited release in select areas for a short time before going to streaming instead of a wide-release. You combine all these things and no wonder you get a box-office disaster.

  39. Saw “Bros” last week. It has its moments but overall pretty mediocre. Basically we get to listen to Billy Eichner’s very personal rant on the LGBTQ community for two hours. Luke Macfarlane is nice to look at, but ultimately Eichner’s character is a sanctimonious, know-it-all, narcissist. The hackneyed tropes about gay men and gay life border on the embarrassing. Kind’a glad people are staying away.

  40. The director should be ashamed of himself he had an opportunity to what I believed when I seen the commercials or the viewing at the theater when I first seen it and believing that it was going to be about the gay and lesbian community about us ourselves about who we were in this day and age with the legislators trying to keep our folks from being able to achieve whether they’re young folks that are transgender from trying to pay sports or trying to overturn the marriage laws as they are in the supreme Court or just playing right out hate that is returning from what it used to be I thought it was going to be a movie like that but instead it was just another Love story millions of dollars wasted for an opportunity that was there to change and help so if he’s unhappy with the way things went he can bite himself if he’s like us he had an opportunity to help us out as a community not hurt us and a lot of folks didn’t go to the theater for the fear of being pointed out it was like being an illegal showing up at a certain site where you might get deported and that was the basic aim that I thought a lot of people might have thought if you showed up and droves at the theater even if you weren’t gay lesbian by etc people would think that you was even if you weren’t so Mr director next time preview it for audiences let him know what it is it was a comedy it was a romance it wasn’t a documentary the way your commercials that is to believe that it was so if you’re unhappy that’s your problem think about it next time mister

  41. Let’s take a look at the reality which might not be politically correct to mention. Gay people are less than 10% of the population. The movie was put out there trying to capture a lot more than that in order to make money. As a straight guy, I would assume watch a rom com between a guy and a horse. So there was never really a market for this movie to consume this content let alone pay for it. If 80% plus people were gay, sure: this movie would have done well

  42. Luke MacFarlane is cute, but a very bad actor. I’ve seen him in several things and he’s just isn’t very good unfortunately. I like him a lot, I just wish he could find a role that he could actually do. I didn’t see much marketing for this film at all. I probably would not have got to the theater even if I had. I’m not much into gay films. Torch song trilogy was probably my favorite. The birdcage was obviously very cute and funny. But they aren’t for most people… even in the gay community.

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