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Media Ignore Tom MacDonald’s Anti-Woke ‘Snowflakes’ Smash

Rapper's incendiary attacks on Cancel Culture find reporters ducking, not covering

There’s one element of Cancel Culture on which the Left and the Right can agree.

Any celebrity discussing the topic, either pro or con, is going to get clicks. Lots and lots of ’em. We saw that with Seth Rogen’s recent comments on the toxic trend, and the same is happening now with comedian Katt Williams.

The phrase “Cancel Culture” is a web site owner’s dream (and a free thinker’s nightmare).

So you’d think a viral music video dubbed “Snowflakes,” referencing Cancel Culture along with too many other hot button issues to count, would generate endless news stories.

And you’d be wrong.

Rapper Tom MacDonald’s “Snowflakes” video boasts 4.1 million views in just four days. That’s newsworthy in and of itself. It doesn’t stop there, though.

Tom MacDonald - "Snowflakes"

“Snowflakes” tackles Black Lives Matter, the woke generation, socialism, bigotry, trans issues and more. It’s a feat stuffing so many themes into one irresistible song. That’s MacDonald’s modus operandi. He’s also renowned for telling the woke mob off in blunt but humorous terms.

What Are the Lyrics Getting So Much Attention?

Here’s a sample of what’s driving so many people to MacDonald’s songs:

If you lie to the government, they’ll put you in prison
But when they lie to all of us, it’s called being a politician
You think taking guns away will save our kids from the killings
But your pro-choice abortion kills way more children
If America’s so terrible and racist
It probably isn’t safe to encourage immigration, just saying
All the contradictions are embarrassing
You know who hates America the most? Americans

The new song, like previous MacDonald tracks, excoriates social justice platitudes. “Snowflakes” suggests the uber-tolerant crowd can be more bigoted than their opponents. “Snowflakes” builds on that philosophy, tackling Cancel Culture in a way anyone can grasp. Here are more incendiary lyrics to swallow:

We’re all afraid to speak the truth. The more afraid we get, the more we hate the ones that do.”

Next, he’s assailing socialists for their simple-minded critiques:

Blaming capitalism like that’s the reason things are tough
While you tweet from an iPhone and sip on a Starbucks

Want more lyrics you won’t find in most rap songs?

If America’s so terrible and racist
It probably isn’t safe to encourage immigration, just saying

I hear ’em preaching at a protest that hatred’s the problem
But hating straight men, white folks, and Christians is common

Ashamed to be American? Okay, that’s cool
‘Cause honestly, we are all ashamed of you too

“Snowflakes” isn’t just a YouTube sensation. The song hit the top of the iTunes charts, according to Headline Planet, one of the few news outlets to note the achievement.

The video’s most provocative element? MacDonald pokes fun at pronoun usage, a core part of the trans movement’s philosophy, while featuring a trans woman in the video. Yes, that’s Blaire White lip synching part of the “Snowflakes” song. She’s a trans woman who rejects the progressive narratives on BLM and third wave feminism.

So where’s the media coverage? The outraged headlines? The think pieces condemning MacDonald for defying the groupthink, perhaps? MacDonald has no label to call his own. He’s a self-made man upending the music world on his own terms. Again, that should be catnip to a fair reporter.

A quick Google News search for “Tom MacDonald Snowflakes” reveals a few right-leaning outlets covering the video’s success. That’s more or less it.

RELATED: Buddy Brown Goes Viral With Lyrics Mocking Woke Coke

Media bias operates on two distinct levels. Some reporters unfairly cover select topics, bending the truth to fit a preferred narrative. Others ignore subjects entirely if they can’t be framed in a way to disparage them.

It appears news outlets don’t know how to cover MacDonald in a way that diminishes his lyrics and growing clout. So they pretend his hit-making high jinks aren’t happening.

“Snowflakes” is far from MacDonald’s only claim to fame. The independent rapper has been dropping viral video smashes for some time now. Recently, his single “Dear Slim” became a top 5 smash on Billboard’s Rap Digital Song Sales Chart along with no. 8 on the Digital Song Sales Chart. The song’s video generated north of 8 million views since its May 14 debut.

Tom MacDonald - "Dear Slim" (PRODUCED BY EMINEM)

Of course, media outlets previously covered MacDonald in the cruelest ways possible. Showbiz 411 shared this information about MacDonald.

I’m assuming there will be no radio play, even if to make fun of it. That’s how you normalize….

There’s no label involved. MacDonald just uploaded “Fake Woke” to iTunes and YouTube. But he’s managed to find 8,000 customers. That should worry everyone. MacDonald has 10 songs streaming on Spotify including one, “Everybody Hates Me,” that has 20 million streams.

The Dallas Observer dismissed MacDonald for his “Coronavirus” song, even though the rapper’s lyrics proved prescient.

“The government’s lyin’ / They’re trying to keep us calm through the sirens” and “This a pandemic, but we don’t listen to the news / Cause they lied to us for years so how we know that this the truth?”

MacDonald doesn’t need radio air play to become a sensation. He did it on his own terms, thank you. It might help to have media outlets capture his revolutionary success, but it’s clear news organizations would rather pretend he doesn’t exist.

His ballooning fan base and solopreneur mindset are doing the heavy lifting for him.


  1. I completely agree with Tom MacDonald’s sentiment in his song ‘Snowflakes.’ The woke culture has gone too far and is stifling free speech and creativity. It’s important to have open and honest dialogue, but that doesn’t mean we have to sacrifice our own beliefs and values in the name of political correctness. Keep speaking your truth, Tom!

  2. I completely agree with Tom MacDonald’s views on the ‘woke’ culture in media. It’s becoming increasingly evident that free speech and creative expression are under attack. Kudos to him for standing up against the conformity and censorship!

  3. Tom isn’t twisting it. Fact are facts and people always see through the bullshit. When people learn their history they will finally understand their future.

  4. Thank you for covering this, this guy is not only very talented he is down to earth and smart. I’m guessing that is why the media avoids him, that way there is no way he can make them look stupid and weak.

  5. I enjoyed qute a bit of his message, encouraged to see and hear a youngster “getting it” There STILL IS HOPE FOR AMERICA.
    Thank you, Tom McDonald, enjoyed hearing truths to be told.

  6. I found Tom most of the way through 2020 and instantly fell in love with his music,there are a few of his later songs that I could really relate to just like I did with some of Eminem’s songs during my 1st mental breakdown,had a 2nd more severe breakdown when yet again my world fell apart because of backstabbers that were jealous of how my life was going,but I digress,With Tom Macdonald he didn’t just make songs all about him,he made it about what the world has become since the woke left and downright sinister shit BLM were spreading,I could let loose my true feelings about the whole BLM movement but I don’t think there’s enough room for me to type,but in short the BLM shysters don’t care,it’s all been for profit as it’s been made known with the founders spending millions to line there own pockets,just like the plandemic and the pharmaceutical industry along with need I say the Gate’s,the whole thing has been about controlling the masses,scaremongering and then profiteering off the sick and vulnerable,tbh,the people are slowly starting to wake up and I can say that with Tom highlighting so much of the fake woke leftist narrative,the shit is seriously going to hit the fan when more if not all of corruption and lies are fully exposed. Sorry for typing so much but you asked for a reply,so I gave you what was asked,a reply.. Thanks

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