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How ‘Longmire’ Nails That Cool Western Look

If you see Daniela Moore scrambling around New Mexico, don’t blame a certain Pokemon app.

She’s probably trying to find the perfect boot, blouse or vest to make a celebrated TV show pop.

Daniela Moore

Moore is the costume designer behind “Longmire,” the modern day western now showing at Netflix. It’s her job not just to outfit Robert Taylor, Katee Sackhoff and the rest of the cast.

She must win over the production team before the cameras roll.

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Get a glimpse into Moore’s world, and you’ll see why “Longmire” is part of our current TV golden age.

“It’s the medium where they’re putting their money right now,” Moore explains. A film industry that once cranked out mid-budget dramas now pours its resources into small screen stories.

It’s why you’ll see TV projects featuring film luminaries like director Steven Soderbergh and Oscar winner Matthew McConaughey.

Longmire - Season 4 | Official Trailer [HD] | Netflix

A day in Moore’s creative life reveals the attention to detail that makes great television possible.

“People think I do a sketch, buy clothes and put it on the actors. There are so many different factors that go into it,” she says.

The costume designer starts each “Longmire” season with three weeks of prep work. She gets her hands on the first few scripts and sits in on four meetings for each installment. Each script page is scrutinized.

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Next, she meets with the director one-on-one to go through the various characters.

“Where did this person come from? What do they do for a living? Is this a person with an arc throughout the season?” she says.

A sample of Daniela Moore’s costume design work.

“Show and tell” sessions follow. She reveals potential costume decisions, almost like a rough draft of a finished portrait. Later, costume fittings are captured on camera for a final check. That allows the director and producer to weigh in, as needed.

Finally, the actors can take their marks wearing Moore’s handiwork. Their collaborations are far more important than viewers might suspect.

“It’s a real partnership that goes into the costume design [process],” she says. Actors often meet her without fully grasping every aspect of their roles. Moore will discuss the characters with them. The clothes often help cement a certain tone or character trait.

“It’s helpful on both sides,” she says.

Katee Sackhoff rocks her law enforcement wardrobe, with an assistn from Daniela Moore, in “Longmire.”

The veteran designer completed her first design work as a high school student. She created costumes for a local children’s theater group. She went on to study theater and costume design at the University of Texas at Austin.

As soon as she got her sheepskin she hopped in her car and drove to Los Angeles.

She landed her first gig rather quickly. She worked as a seamstress on the “Tales from the Crypt” series. The next big gig, though, took its sweet time arriving.

She learned one lesson early on. Being versatile matters.

“You have to branch out and do lots of things,” she says.

Lou Diamond Phillips Talks Longmire

Moore began with “Longmire” as a wardrobe supervisor on the show’s premiere season before overseeing the costume design work on seasons 2 through 5.

She’s also served as a costume designer on the 2015 indie drama “Frontera” and the second season of USA’s “In Plain Sight.”

It’s her job to consider the following with every wardrobe decision:

  • Will the actor be doing stunts in a particular episode? Will the clothing allow for that?
  • Are there certain color schemes that must be considered in the sequence?
  • Does the actor have a particular allergy (wool)?
  • Does the actor’s body type mesh with the costume in question?

For “Longmire,” making sure the actors feel comfortable with her sartorial choices is just part of the gig. She also must hunt down material that doesn’t exist on the local Macy’s rack.

And not every shopping mission is as easy as it sounds.

An episode in “Longmire’s” second season demanded multiple versions of a blouse worn by Cassidy Freeman’s character, Cady. The producers fell in love with a blouse, but she only had one version of it. The sequence demanded more. And the only place she could find duplicates was from an Amsterdam online store.

“My superiors had to learn how to speak Dutch just to order that blouse,” she says. Two days later, the blouses arrived on set … just in time.

FAST FACT: Craig Johnson, the author of the “Walt Longmire” book series that inspired the TV drama, won’t retire the lawman anytime soon. “I don’t ever worry about running out of ideas. I’ll die before I ever get all the ideas written down,” he once said.

Another episode needed a pair of blue ostrich skin cowboy boots. By the time they arrived on the show’s location shoot Moore had to physically run them onto the set. Timing is everything on a major TV show.

Moore grew up in New Mexico, and she spends much of her time there now with her husband and daughter. It’s a bustling state for film and TV productions, having recently hosted AMC’s “Breaking Bad.

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Moore helps make shows like “Longmire” look authentic, even if she doesn’t get a fraction of the attention the show’s stars receive.

That fits her like the proverbial glove.

“I’m the person who likes to be standing next to the person who is the center of attention,” she says.


  1. While she does indeed get the “look” right for that area of the country, it will always be the stories for me. But I do appreciate the effort she puts into this show’s wardrobe needs. She is that extra something that is undefinable when you are cooking.
    You can taste it, but you can’t always name it. But it does add completely to the success of the dish. I am very glad the producers listen to her, rather than just assume wrongly. Not everybody wears blue jeans, but enough do.

  2. Please, please, please come up with something more appropriate for a female Deputy Sheriff than the “slutty deputy” look from Party City that Katee Sackhoff wears now. It’s just so ill suited to 1) a working deputy and 2) a rural area in the West.

    1. I think what you are noticing is the influence of her big city background. She is a huge fish emotionally and professionally in a little pond. They touched on that a season or two ago when she dealt with the stalker.

      1. Naw, a female cop in Philadelphia wouldn’t do that. And Ruby wouldn’t allow it. This is the one small piece of pandering that “Longmire” the TV show does. It’s a minor source of mirth when we watch the show (and a little bit of derision too).

  3. One of my best friends is a native of Wyoming who says the show gets his home state perfectly right. BTW he’s a Republican scientist. 🙂

  4. A little known fact about me is that I spent hours and filled big three-ring binders with fashion designs as a girl. You’d never know it by looking at how I dress now – as a super casual Colorado girl, but for a few moments in childhood I wanted to be Moore. 🙂

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