Shoshana Fanizza

ShoshanaFanizza-roundShoshana Fanizza has been a natural marketer and audience builder since she was 3. Her mother caught her rearranging the soup cans at the grocery store to create a better display, and during her passionate performance she attracted her first audience!

Shoshana has been involved in the arts all her life (horn, piano, theatre [Thespian status], choir, voice and dance lessons, puppets, art and jazz history classes, film enthusiast) and has a background in marketing, sales, public relations, customer service and working for and with non-profit organizations just shy of 20 years.

From 2005-2007, she was the Marketing and PR Director for the Boulder Philharmonic Orchestra. It was at this position that she began using audience development in addition to marketing. Shoshana was part of the Boulder County Arts Alliance’s 2006 Audience Development Initiative, and this opened an entirely new way of building audiences for her.  In 2008, Shoshana founded Audience Development Specialists and is their Chief Audience Builder.

In 2012, she authored the eBook The How of Audience Development for the Arts: Learn the Basics, Create Your Plan. A follow up eBook, The Tao of Audience Development for the Arts was published in 2014.  Shoshana has also presented audience development seminars and workshops for various arts organizations including the National Arts Marketing Project Conference from 2011-2013.

Shoshana desires to work with artists and arts organizations that are ready for the opportunities that audience development offers. Follow her on Twitter @AudienceDevSpec and visit her web site at

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