Sony movie chief Tom Rothman told The Hollywood Reporter he couldn’t be happier that the all-female “Ghostbusters” film inspired so much “hate.”
“It’s the greatest thing that ever happened. Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?”
The film, starring Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon, spawned the most loathed movie trailer in YouTube history. Journalists rushed to defend the project, blaming the intense backlash on the cast’s collective gender, not a deeply unfunny trailer or the wisdom behind rebooting the property in the first place.
“Ghostbusters” doesn’t hit theaters until July 15. An early tracking estimate shows the film in the $40 to $50 million opening weekend range.
For some perspective, here are some summer movie films based on existing properties and their opening weekend figures:
“Captain America: Civil War” – $179 million
“Finding Dory” – $135 million
“Jungle Book” – $103 million
“Minions” – $115 million
“Pitch Perfect 2” $69 million
The $40 million-plus range is fine for many movies. For a rejuvenated tentpole meant to spark toy sales and a new cinematic universe? That’s a flop.
After all, the new “Independence Day” sequel made $41 million over the weekend, and it’s being called a flop across the web. Here’s one sample headline from Forbes.com:
Box Office: ‘Independence Day: Resurgence’ Bombs With Extinction-Level $41M Weekend
Could “Ghostbusters” defy early predictions? Sure. Yet why do the comments made by a THR reader dubbed NotSure2006 seem both prescient and wiser than a certain movie studio executive?
Take a franchise with an existing rabid fanbase then make a movie for an entirely different demographic and run a campaign to make sure to alienate the existing fanbase as much possible. Women over 25 is who this movie is for? Huh? That’s like remaking Amelie or Dirty Dancing for boys under 15. It’s just a baffling decision to me.
As for me. I’m gonna pass even though I love Kate McKinnon and Kristen Wiig. The trailer was terrible and the endless “you’re a misogynist if you didn’t like the trailer” articles and interviews were a real turn-off as well. It’s a bummer because this is the kind of movie that normally I would buy advance tickets for and invite a ton of friends to now I think it’s one I’m just going to Redbox.
Maybe Mr. Rothman should take a meeting with NotSure2006. He could learn a thing or two about marketing.
In other entertainment news:
- They’re With Her: The weekend’s BET Awards telecast proved the most political show of its kind in some time. Shout outs to Black Lives Matter, Hillary Clinton and the expected Donald Trump slams interrupted the awards presentation.
- OK to Hate Now: Journalists and Social Justice Warriors slammed anyone who hated the first “Ghostbusters” trailer as misogynists (or worse). Yet it’s suddenly OK to profess your hate for the rebooted “Ghostbusters” theme song. “So ghastly is Fall Out Boy’s new theme to “Ghostbusters” that if, after first listen, you vaporized it, pumped it into a tank, locked it in a safe and buried it under the Empire State Building, “Ghostbusters (I’m Not Afraid)” would still flatulently seep to the surface to torture millions,” whines The LA Times without ever calling itself “misogynistic.”
- Cool Points Jackpot: Billy Joel surprises Billy Joel cover band in concert, joins the on-stage fun.
- Lenny Bruce Redux: Rapper 50 Cent arrested for cursing during a Caribbean island performance.
- Forced Nostalgia: Major industry pub celebrates 10th anniversary of so-so movie.
- Why Hart Rules: Kevin Hart slams incessant use of race card, says creating great art key to overturning Hollywood racism.
Nothing Says ‘Star Trek’ Like Rihanna
Look, ‘Ghostbusters’ Apologists … a Funny Trailer
Thanks, GOP Primary Voters!