SHOCK: ‘Superman’ Skips Mile High City
Denver film critics can't see summer's biggest film before July 11 opening
It’s a bird … it’s a plane … it’s a Super Snub.
James Gunn’s “Superman,” the anticipated DCEU reboot starring David Corenswet as the Man of Steel, opens nationwide July 11.
Warner Bros. has spent months leaking teasers, movie snippets and other marketing morsels to make this the cinematic event of the summer.
Denver-based film critics won’t get to see “Superman” until everyone else does.
There are currently no press screenings set for “Superman” in the greater Denver area. A PR representative tells HiT her team wasn’t “activated” on the title.
That means members of the Denver Film Critics Society won’t get a chance to preview a film with enormous implications to the industry, the summer movie season and the future of superhero films.
If Clark Kent’s alter ego can’t draw a crowd, superhero fatigue is all too real.
The film opens in a little over a week. It’s worth noting the vast majority of films both large and small screen in the greater Denver area. Denver isn’t Chicago or Los Angeles, but studios aggressively screen titles in the Mile High City, and that’s been the case for years.
Not this time. A source tells HiT the film will be shown several times to New York-based film critics. We’ll assume Los Angeles-based film scribes will also get a sneak peek before July 11.
What about Flyover Country?
“Superman” stars Rachel Brosnahan as Lois Lane, Nicholas Hoult as Lex Luther and Milly Alcock as Supergirl. Gunn brings serious superhero credentials to the project. He previously directed three “Guardians of the Galaxy” films and helmed “The Suicide Squad” reboot in 2021.
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Studios often aggressively screen movies they have faith in. The logic is simple: Start that word of mouth buzz early, and films stand a better chance of soaring at the box office.
Not this time.
Is this a sign or just a marketing hiccup? We may all find out come July 11.
UPDATE: A film critic in Salt Lake City, Utah says “Superman” isn’t being screened there, either.
Might be just a budgeting reason. These movies cost more than they can earn back. I can’t believe it’s another origin movie for Superman. It was 12 years ago when we had Man of Steel. We also had the television show that I didn’t watch. A completely alternative version.