‘Supergirl’ Adopts Insane ‘Lady Ghostbusters’ PR Push
Star Milly Alcock already attacking fans, playing gender card to boost box office
Ryan Gosling knew he had something special on his hands with “Project Hail Mary.”
When it came time to promote the film, the actor did the basics. He sang its praises without hesitation, showing humility in the process. Easy to do when you’ve got a hit on your hands.
Now, compare that to the rollout for “Supergirl.”
The June 26 release stars Milly Alcock as the super-powered heroine, a film coming roughly a year after the “Superman” reboot. We’ve already been told by producer James Gunn that the main character is messy, and we don’t always allow messy female heroes in our lives.
Tell that to Harley Quinn in the Suicide Squad(s).
James Gunn on Craig Gillespie’s Supergirl film:
“[Gillespie has] a different take on Supergirl. You know, so many times female superheroes are so perfect, she’s not that at all. She’s very imperfect, like male superheroes have been allowed to be for a while.”
Does anyone know… pic.twitter.com/hc60GvZJbu
— Fandom Pulse (@fandompulse) March 29, 2026
Now, Alcock herself is promoting the film in a very odd way.
She suggested during her Vanity Fair interview that the critiques coming at her Summer release may be based on, you guessed it, the “Girl” part of Supergirl. Here’s what her time on “House of the Dragon” taught her about fandom.
“It definitely made me aware that simply existing as a woman in that space is something that people comment on,” Alcock said. “We have become very comfortable having this weird ownership of women’s bodies. I can’t really stop them. I can only be myself.”
Sound familiar? It should.
The 2016 comedy “Ghostbusters” employed a similar strategy. Yes, some longtime fans cried foul when the reboot recast the core characters as women, not men.
This came during the rise of the “gender-swap” craze, part of the woke Hollywood revolution.
The creative team behind the film, from the cast to director Paul Feig, could have been polite about the extreme makeover.
“Yes, the Ghostbusters are women now, but they’re a riot and we think you’ll love how they wrangle the ghosts in the new film. We can’t wait for you to experience it!”
How hard is that?
Instead, both the cast and the media made the reboot a culture war battle. Journalists insisted if you didn’t like the film’s terrible, no-good trailer, you were a misogynist. The cast appeared on “Ellen” with presidential hopeful Hillary Clinton.
Subtle.
The finished film even included a scene where the Lady Ghostbusters deal with online trolls.
Perhaps the key players realized they had a turkey on their hands, and it was time to do some creative marketing to deflect that sad truth? Or, they figured the Victimhood Card would rally progressives to movie theaters nationwide.
Are you sure about that?
The film dramatically underperformed. Sony later re-rebooted the franchise with modest success.
The “Supergirl” rollout feels very similar. But this isn’t 2016. Movie fans smell this desperation a mile away, and it’s already building bad buzz on the project.
…and the audience just left the building. Gotta get your stars to stop talking like this. https://t.co/EH4lGxVVz5
— Joseph Kahn (@JosephKahn) March 31, 2026
She…expects a backlash for being a female…in “SuperGIRL”??? https://t.co/Jo2lBjXOnr
— Brad Slager: CNN+ Lifetime Subscriber (@MartiniShark) March 31, 2026
Whoever is in charge of PR for DC needs to get it through their heads that this might be messaging gold in Southern California, but this is the worst way to market your movie for most of the English speaking world. https://t.co/m8uFqvKqaH
— Jonas J. Campbell (@JonasJCampbell) March 31, 2026
The finished film might be a joy, full stop. And the film’s more modest budget means it won’t have to be a blockbuster to turn a profit.
That’s smart.
Still, the early rollout for the film does anything but express confidence in the finished product.
Editor’s Note: It’s a brutal time to be an independent journalist, but it’s never been more necessary given the sorry state of the corporate press. If you’re enjoying Hollywood in Toto, I hope you’ll consider leaving a coin (or two) in our Tip Jar.
ohh the hate that was piled up on the Wonder Woman movie starring a woman and directed by a woman it was so painful…
There were never women in comic books and definitely not women leading action films until Jennifer Lawrence. With these kind of deep thinkers in Hollywood I wonder how us normies ever survived
Superheroes have not been allowed to be imperfect, they were forced to be idiots, criminals, or addicts, because the elite do not want us to have Heroes to look up to and emulate. God, or in their case, Anti-God, forbid that we should recognize that role models provide an important element of culture, that young boys should want to be law-abiding boy scouts. That’s not edgy enough nor does it allow for the degenerate, permissive, out-of-control lifestyle so many elites enjoy. As far back as the 60s, the movement to deconstruct The Hero was a motivating force taught in schools. There are no redeeming qualities in what passes for most Heroes today, so it should not come as any surprise that the vast majority of youth are aimless, adrift, vandals. This Supergirl is just more of the same. What does not lift you up must drag you down or in more common parlance, Garbage In, Garbage Out.
She was attacked because YOU MORONS thought GOT was too Female centric. YOU MORONS attacked her friggin’ CAMEO in SUPERMAN and have ATTACKED the FKING TRAILER BECAUSE SHE’S “MESSY” AND A “PARTY GIRL” literally everything she said YOU HAVE DONE and now that SHE NOTICES your various attacks SHE’S THE PROBLEM .
AS YOU RACIST PIECES OF HUMAN DETRITUS TELL J.K. ROWLINGS THAT SHE ISN’T THE ARBITER OF HARRY POTTER and that YOU MORONS OWN THE SNAPE CHARACTER WHICH HAS TO BE PASTY AND WHITE to satisfy you RACIST BAGS OF FILTH,
Even YOU Mr ToTo seem to thing that ANOTHER WHITE BREAD, PERFECT HUMAN WITH NO GROWTH POSSIBLE is what this movie should have been about WHEN WE LITERALLY HAD THAT WITH SUPERMAN IN THE PREVIOUS FKING MOVIE. Which was GREAT by the way, I’VE WATCHED IT IN 2 DIFFERENT LANGUAGES so I really like IT BUT his character LEARNS NOTHING and grows as a human NOT AN INCH during the film. WHY MAKE A FEMALE VERSION OF PERFECT????
As a WRITER you should APPRECIATE FLAWED CHARACTERS WITH ROOM TO GROW OR ARE YOU STUPID ENOUGH TO THINK she’ll STIULL BE A PARTY GIRL in the 3rd act??????? She won’t have BECOME and seen the NEED for her own MATURITY INTO THE SUPERHEROINE she will one day be?? You people are the SCUM of the earth.
You sound like the real moron, and the racist. Do you not understand that this type of marketing, of attacking the fans, doesn’t work? And Snape was described as ‘pale as white’ in the books. Even Leftists thought the race swapping of Snape made no sense. You don’t care about characters with flaws, you only want characters that act like unlikable douchebags.
Sydney Sweeney as Powergirl!
Alcock’s toxic commentary is to be expected. It’s par for the course these days.
What I want to know is why was a Walmart Sydney Sweeney cast instead of someone who looks like the All American Girl depicted in the comic books? Was there a Netflix influence?
A little girl superhero is what every feminized boy wants to see..
Little girl superheroes and European culture misappropriation for Diversity and inclusion manifesto.
Disney-Marvel movies cost hundreds of millions to produce, but lose Billions in Box office revenue, Do they just have so much money to burn?
Even when they feel they are misunderstood, men who have unpleasant personalities and often rub people the wrong way understand they have something do with it.
Women who have unpleasant personalities and often rub people the wrong way feel it is because they are women.
I am a huge Superman and Supergirl fan, but when they’re trying to get me to see the film for cultural or political reasons that’s a bad sign… and that tells me it’s not a great film. I’ll be skipping this one.
The powers that be in Hollyweird surely won’t ever learn. The bubble these people live in will only burst once they realize very few want to consume the trash they put out. But, that won’t happen because they know there are enough sheep to keep them employed.
I can’t wait to not watch this movie.
Lol!
Yes, how dare an actress mention that other actresses have gotten hateful violent messages sent to them for playing female superheroes. How dare she not pretend that toxic fans don’t exist.
Even if that happened then it would be a very minor number of fans. And aside from that, her job is not to right the wrongs of the universe through her words and thus help to transform it into a utopian paradise, it is to get people to want to go see the movie.
“Toxic fans” don’t exist, you evil heartless abomination.
“Toxic fans” doesn’t exist, snowflake.
These tweets are from red pill incel types who look for excuses to be offended by everything. Why prop us snowflakes who overanalyze every word an actress says because they want to get triggered?
You’re the real snowflake, you evil heartless abomination. The actress should NOT market a movie with the victimhood card, and yet, you’re blaming everyone else for the actress’s own stupidity.
Well, there is always looking forward to the movie Superdog. The star won’t give interviews. but then again…..