Everyone knows the Holderness family by now.

Dubbed the “First Family of Viral Videos,” the North Carolina clan are behind some of the catchiest, kitschiest clips around, including “Xmas Jammies” and “All About That Baste.”

Now, the family is gearing up to be reality show stars thanks to UP TV.


Tentatively dubbed “#Holderness,” the show will follow the husband and wife team of Penn and Kim as they work on their digital content business while parenting two adorable kids. UP TV ordered two episodes of the series so far, with each installment slated to end with a new video clip.

The show is set to debut in Feb. 2015.

Here’s UP TV’s description of the series:

In the reality pilot #Holderness, viewers will follow The Holderness family as they attempt to turn this unconventional family business into a success, while experiencing challenges they’ve never faced before. Penn Holderness, a former local TV sports anchor, and wife Kim Dean Holderness, a former local TV reporter, have used the overwhelming success of their family’s lovable viral video, “Xmas Jammies,” to launch a unique family business. Their home-based company, Greenroom Communications, creates comedic videos for clients looking for a fresh way to advertise. They will struggle with learning how to work together as spouses while co-parenting their adorable children, Lola (7) and Penn Charles (4). And for the first time, fans will see the creative process that goes into their work, whether it’s another catchy, trending family video, or a custom spot for a particular client.