Rock the Vote outed itself this week as just another liberal organization with a pop culture hook.

The group, created in 1990 to energize young voters, has rarely proven as balanced as its self-described mission:

Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.

The group’s latest video shatters the notion it exists to spur young people to vote. It’s about promoting liberal causes, period.


The video features a cavalcade of progressive positions, including pot legalization, gun control to global warming. Doesn’t anyone want to vote for smaller government? Less regulation? Charter schools? A strong national defense?

How hard would it be for Rock the Vote to insert those causes into the video? Or would Lil’ Jon, Lena Dunham and the rest of the clip’s stars revolt if that were the case?

The bias doesn’t stop there. The group’s web site features animated GIFs attacking someone who works for the arms manufacturing industry and a not so veiled assault on voter ID laws.

Either way, transparency and honesty matter. Rock the Vote has neither while continuing to peddle the false notion that it doesn’t care how young people vote.