“Gutfeld!” isn’t going away.
“Gutfeld!” even beats “The Late Show with Stephen Colbert” on occasion, making him the king of late night on many occasions. More often than not, Greg Gutfeld nips at that late-night show’s heels but crushes mainstays like “Jimmy Kimmel Live” and the historic “Tonight Show.” over at NBC.
Needless to say “Gutfeld!” dwarfs the low-rated “Last Week Tonight” with John Oliver and basement-dwellers like “The Daily Show” and “Full Frontal with Samantha Bee.” The same holds true for Seth Meyers, Trevor Noah and James Corden of “The Late Late Show” fame for total audience and total viewership.
New data points, courtesy of Fox News, should send shivers down the spine of Colbert and co. Even the Not Ready for Prime Time Players at “Saturday Night Live” can learn a thing or two from the late-night newbie.
Gutfeld! posted double-digit percent growth since the same quarter last year in total viewers and A25-54 and averaged nearly 2 million viewers and 344,000 with A25-54 this quarter, outpacing ABC’s Jimmy Kimmel Live! and NBC’s The Tonight Show starring Jimmy Fallon in total viewers. FNC’s late night show also bested Comedy Central’s The Daily Show and TBS’ Full Frontal with Samantha Bee across the board in total viewers and the younger 25-54 demo.
Fox News, known for attracting an older audience, is reversing course when it comes to late night TV viewers.
It gets worse for the show’s competition.
Notably, Gutfeld! has the highest median income in all of late night television (ABC, CBS and NBC) in the younger 25-54 demo as well as the most upscale audience in total viewers and A25-54.
Gutfeld’s irreverent humor, willing to speak truth to power against the Biden administration, is drawing a lucrative, and surprisingly young, crowd.
Said viewers must be starved for humor on late-night TV talk shows that mock the status quo and drop the liberal humor now and then. They certainly can’t find that across the existing late-night landscape or “SNL.” Colbert and co. refuse to hold Team Biden accountable for, well, anything. The most Colbert can summon against Biden is a flurry of toothless old-age jokes. That holds true for the other late-night comics. They essentially work in tandem, mocking similar topics and avoiding any politician with a “D” in front of his or her name.
It’s like watching MSNBC’s Rachel Maddow with an occasional celebrity like Tom Hanks dropping by to interrupt the monologue. There’s a better chance of Colbert or Kimmel yukking it up with Dr. Anthony Fauci then skewering him for his chronic flip-flopping.
Those shows also steer clear of Vice President Kamala Harris and her infamous “word salad” speeches. They’re missing ripe comedy material, but they’d rather serve their progressive masters than challenge authority.
Bill Maher, to his credit, does just that on his “Real Time” HBO showcase. And he clings to his liberal bona fides all the while by slamming President Donald Trump or mocking conservatives in toto.
Gone are the days when David Letterman, Jay Leno and even Jon Stewart occasionally poked fun at the Left. Suffice to say the Johnny Carson model, where both political sides were hit with alacrity, went the way of the 8-track tape. That made Carson the biggest comedy show of its kind for decades. His Nielsen Media Research numbers dwarfed even Gutfeld and Colbert combined on a nightly basis.
Today’s splintered cultural landscape and crush of TV options make those numbers impossible today. Still, a more balanced approach to comedy could draw a sizable crowd … if only any network would give it a try.
This comes as more than a million U.S. voters changed their party affiliation from Democrat to Republican, according to far-Left PBS.
The previously unreported number reflects a phenomenon that is playing out in virtually every region of the country — Democratic and Republican states along with cities and small towns — in the period since President Joe Biden replaced former President Donald Trump.
The approaching Red Wave won’t be kind to liberal late night. Yes, progressives will flock to Colbert, Kimmel and like-minded friends for comfort and consolation.
The rest of the country, exhausted by a flailing president responsible for soaring inflation and gas prices, will flock to “Gutfeld!” And they’ll get some fresh faces in the process. Comedians like Michael Loftus, Jimmy Failla, Jamie Lissow and Joe DeVito make frequent pit stops at the Fox News show.
And, chances are, they won’t just be gray-haired grannies but Millennials and Gen Z types hungry for satire. That, in turn, is making the fox news show a ratings success.